Music Marketing Blog Post 2

     My group and I had to choose two R&B music production companies to begin our research. We chose Atlantic Records and Universal Music Group. Both had a large variety of unique artists, making the research portion enjoyable. It was interesting learning about specific people and their marketing techniques like The Weeknd, Cardi B, Jhene Aiko, and Bazzi. I liked understanding the reason behind their actions and ideas like The Weeknds "mystery marketing." He remained anonymous for awhile, willingly, to grow attention and curiosity from the public. It worked out in his favor, and not many artists could successfully use this technique.

    The brainstorming portion was most difficult. There were multiples steps like the story board, and deciding the appropriate marketing and distribution techniques unique to our target audience. We chose to create an artist who motivates positivity. The song we chose, "C'mon Talk" revolves around the feelings of a past relationship. We used the music video to bring attention to this aspect by having the "singer" of our group reminisce about his past. In the video, he's seen scrolling through old videos, and being motivated by his friend to be joyful. The blue lighting in multiple clips show the sadness revolving around the singer. However, there is also flashing lights to create an uplifting dynamic to fit the songs fast paced rhythm. The lip syncing contributes to show the true emotions of the artist and reinforce the sadness. Additionally, the editing slows down simultaneously with the music.           

    The target audience for our artist is young (18-35), extroverted, positive males and females. Therefore, we marketed on medias like Instagram, YouTube, and a website. Listeners could find unseen footage, merchandise, photos, and more. I found this portion easier because the colors and theme made sense to me the first time hearing the energy of the song. I liked exploring Wix and finding the perfect aspects to match our artist. 

https://haileysachez.wixsite.com/marz/shop

 

   The presentation was another portion I found enjoyable. We had all the necessary information prepared ahead of time so we just had to input it in the PowerPoint.  The brainstorming in the beginning made this simple. I realized the more planning we did prior made things easier. Then, I matched the theme of the website to the PowerPoint to have consistency. I added photos and other visuals to engage the audience. 

        I learned multiple useful techniques from this project that will benefit me in the future. Most importantly, the brainstorming and planning portions. They were the most helpful the entirety of the project. I went back to them several times throughout the overall process. The information was especially necessary for the PowerPoint and website. For future projects I will take advantage of the planning/brainstorming portions. Additionally, I think learning more about PowerPoint and Wix will be of assistance for my Cambridge portfolio. I also liked learning about the background of the music genre and specific artists techniques.